Become A Sponsor
Underground Strength Con brings together the strength community for a 2-day coaching & learning event at Varsity House Gym HQ on Friday, April 2nd & Saturday, April 3rd, 2027. This year sponsors are already lining up — and the lineup will be incredible. If your brand serves coaches, gym owners and lifters, you don't want to watch this one from the sidelines.
Spots are limited — claim yours before they're gone.
Varsity House Gym HQ, 337 Blaisdell Road, Orangeburg, NY 10962Why Sponsor
A Room Full Of Buyers
Coaches, gym owners and serious lifters who invest in their training, their facilities and their businesses.
Hands-On Brand Presence
Your equipment and products get used, tested and talked about across two days of live training.
Content That Lasts
Photo and video from the event circulate long after the weekend ends, with your brand in the frame.
Direct Access
No gatekeeping. Talk to the people making purchasing decisions for their gyms and teams.
Last Year's Sponsors
Sorinex, Spartan, Ivanko, Westside Barbell, Dynamic Fitness & Strength and more stood with us in 2026. The 2027 floor is filling fast — don't let your brand be the one everyone asks, "where were they?"
2027 sponsorships are going quick — lock your spot today.
Let's Talk
Tell us about your brand and how you'd like to be involved. We'll come back to you with the sponsorship options that fit.
